Senior Digital Designer — Est. 2016
Ten Years of
Visual Impact
& Digital Design.
I craft systems, brands, and digital products for teams who treat design as the strategy — not the wrapper.
View selected workRecent Work
Smart, human-centered design.
6 projects · 2022 — 2026
About
Creative direction, design systems, and digital storytelling — built to scale.
For the past decade, I've partnered with startups, agencies, and cultural institutions to translate complex briefs into clear, opinionated visual systems.
My work sits at the intersection of editorial craft and product rigor — equally at home shaping a brand identity, directing a campaign, or shipping a 200-component design system. Currently based in Berlin, working with teams worldwide.
Resume
A clear line through ten years.
Design Director
Northwind Studio
2022 — Present
- Lead a team of 6 across brand, product, and motion for B2B SaaS clients.
- Shipped Atlas, a multi-brand design system now powering 4 products.
- Grew studio revenue 2.3× while cutting average project time by 30%.
Senior Product Designer
Lumen Bank
2019 — 2022
- Owned onboarding & accounts surfaces, reaching 1.2M monthly users.
- Built the first cross-platform component library (iOS, Android, Web).
- Mentored 4 mid-level designers; co-authored the internal craft guide.
Brand & Digital Designer
Studio Foulard
2017 — 2019
- Art-directed 20+ identity systems for cultural and lifestyle clients.
- Led the redesign of an award-winning quarterly print publication.
Junior Designer
Freelance / Various
2016 — 2017
- Editorial, web, and packaging work for independent founders and labels.
Toolbelt & Services
A decade of craft, distilled.
01 — Tools
The Craft
Adobe & Figma — the foundation.
02 — Stack
The Intelligence
AI & workflow — the multiplier.
Services
Smart, human-centered design.
Logo systems, visual languages, and editorial guidelines built to scale across digital and physical surfaces.
- Logo Design
- Visual Identity
- Brand Guidelines
- Typography
- Art Direction
End-to-end product design from research and IA through high-fidelity UI and component libraries.
- UX Research
- UI Design
- Design Systems
- Prototyping
- Webflow / Figma
High-impact banners, social assets, and newsletter design built to convert across every channel.
- Social Assets
- Display Ads
- Email Design
- Landing Pages
Billboards, signage, vehicle wraps, and editorial print — production-ready artwork for any surface.
- Billboards
- Signage
- Vehicle Wraps
- Editorial Print
Video resizing, basic editing, motion identity systems, and digital signage production.
- Motion Identity
- Video Editing
- Digital Signage
- Social Cutdowns
Scaling brand assets across formats — from app icons to massive physical activations.
- Art Direction
- Asset Scaling
- Brand Activations
- Creative Production